Digestive remedies is set to maintain solid current value growth throughout the forecast period, with growth expected across all categories, with proton pump inhibitors projected to remain the largest category. As consumers return to busier, more Westernised lifestyles (in alignment with the Kingdom’s Vision 2030 initiative), their diet may start to suffer.
As in many other OTC categories, pharmacies is expected to remain the leading distribution channel in digestive remedies in Saudi Arabia in the forecast period, with consumers valuing the ability to purchase such products as and when the need arises. This distribution channel is also expected to benefit from continuous expansion in the number of stores.
Most consumer health players are striving to localise their Saudi production of consumer health products. This is because the Saudi government is aiming to diversify the economy, provide employment opportunities, and attract foreign investment through its Vision 2030 programme, part of which is the initiative to localise pharmaceutical production, moving from 20% to 40% local production.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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