As discussed, a key driver of demand for digestive remedies is poor dietary choices amongst some New Zealanders. However, the COVID-19 pandemic bought to the fore the importance of overall health and wellness, and the role diet plays in this, which is leading an increasing number of New Zealanders to look for healthier dietary choices if they can afford to do so.
Nonetheless, despite a growing emphasis on gut health by producers of packaged foods and vitamins and dietary supplements, the lack of natural dietary fibre consumed by New Zealanders is likely to remain a major issue. The prevalence of chronic gastrointestinal problems is therefore expected to remain high over the next five years, with more cases of heartburn, indigestion, and constipation.
Consumers are typically fairly loyal to the brands of digestive remedies that they use. Many people are not too price-sensitive when it comes to their health, and if they have already found a product which works for their specific needs, they are willing to pay a premium.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Digestive Remedies industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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