Although some consumers will drop their new healthy habits, a growing proportion of Irish citizens will continue to adopt the healthy habits developed during the COVID-19 pandemic. These dietary and lifestyle changes driven by health concerns will continue to constrain overall demand for digestive remedies to some extent, but the negative impact of this trend will be cushioned by population ageing, as older people are more likely to suffer from digestive complaints than younger age groups.
H2 blockers are set to gradually lose out to substitutes such as proton pump inhibitors, over the forecast period, as the latter are perceived as better for acid suppression. The incidence of acid problems is very common for people in today’s busy modern lifestyles, which is driving consumers towards more effective remedies.
Despite the growing adoption of healthier dietary and lifestyle habits, Ireland has the not-so-proud distinction of having the second highest rate of obesity in the EU. According to figures recently published by the European Commission, almost 60% of adults in the country are overweight, with over 25% classified as obese.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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