Given the current economic instability and inflationary pressures experienced in the country, consumers will continue to cautious about their spending – in the short term, at least. This also means a reduction in spending on consumer health, as people seek the out the brands and products which offer a good price-to-quality ratio and/or select products which offer multiple uses.
Faced with a more complex competitive scenario among digestive remedy brands, as well as the growing cannibalisation from dietary supplements targeted to help aid digestion, brands will continue to use specialised positioning in order to gain consumers’ attention. Here we cite the aforementioned SueroX (Genomma Lab), which has expanded its retail channels to include supermarkets and convenience stores, and which also positions itself as offering multiple claims, from rehydration after sporting activities, reducing fatigue, relieving hangovers from alcohol, and even enhancing overall wellbeing.
Since the end of the pandemic era and associated restrictions, some consumers have ceased to place such a strong importance on health and wellbeing and have instead returned to more unhealthy consumption habits. These include eating and drinking to excess, linked to the resumption of out-of-home and sociable activities, along with consuming fatty food and eating less natural fibre in the form of fruit and vegetables.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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