Direct seller, Scentia Perfumeria SA, has been commercialising products in digestive remedies in recent years and could see its share in the category increase over the forecast period. Digestive remedies products are not sold widely in the direct selling channel, but as consumer awareness grows about their availability, this could translate into a stronger sales performance going forward.
Throughout Guatemala, self-medication is practised widely, especially in areas where individuals are not able to access formal healthcare services or where clinics are not present. In addition, as the costs of visiting doctors continue to increase, along with those of other goods and services, many households have found themselves cutting back on these expenses and prioritising only household essentials.
Generics are already present in the digestive remedies category as these lower-priced items are able to reach more consumers, especially those with less purchasing power. Over the forecast period, generics are expected to see further gains in the category, which could translate into a larger market share if they are commercialised effectively in the local market.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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