Digestive remedies is expected to record solid growth in total current value sales throughout the forecast period, while all categories are projected to either expand in volume terms or post considerably lower rates of decline in this regard than they did during the review period. Together with an anticipated easing of inflationary pressures, increasingly busy lifestyles in Hungary will help to lift overall demand, as this trend is making it harder for consumers to maintain healthy eating habits and therefore more likely to suffer from gastrointestinal complaints such as heartburn, bloating, diarrhoea and constipation.
Although the outlook for digestive remedies over the forecast period is generally favourable, it is expected growth potential will continue to be constrained by the adoption of healthier dietary habits by Hungarians. Part of the broader trend towards healthier lifestyles and continually reinforced by public education campaigns and advice from doctors, nutritionists and social media influencers, such behaviour is reducing the likelihood that people will experience common minor gastrointestinal problems.
Fears about the potentially harmful side effects of active pharmaceutical ingredients found in OTC medications have encouraged more Hungarians to explore the use of natural alternatives in recent years. This trend is likely to gain momentum over the forecast period, and should continue to strengthen consumer interest in herbal/traditional digestive remedies.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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