Home improvement will maintain steady sales over the forecast period, although some challenges are set to appear. On one hand, the rebound of the construction industry and ongoing urbanisation will support baseline sales.
Government incentives set to support the local production of power tools will help to drive category performance over the forecast period – such as cordless drills for example, which are among the most ubiquitous and useful of items for engaging with DIY projects. These types of tools are also ideal for fixing small issues such as loose screws, broken hinges, and other minor repairs, thus, cordless drills (and hand tools in general) have gained a reputation for being multi-functional and cost-effective products.
Functionality will become increasingly important for small living spaces, connected to the rebound of construction projects and the ongoing urbanisation trends. Therefore, home renovation projects are expected to focus on expanding the amount of space available in communal areas, such as living rooms and dining areas, as this has the potential to facilitate improved social interactions among household members.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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