The market for home improvement products in Thailand is will likely see very little growth in constant value terms (at 2023 prices) over the forecast period. While inflationary pressures are expected to wane, thanks to an anticipated drop in energy prices, consumers will continue to be price sensitive for an extended period.
As urbanisation deepens its roots in the country, there will be a growing demand for smart toilets with advanced hygiene features, such as self-cleaning bowls, adjustable settings, and air purification systems. There will also be an Increasing focus on water-saving technologies in smart toilets, including dual-flush options, automatic flushing based on usage, and leak detection systems.
Alongside an increasing levels of environmental awareness, manufacturers of home improvement products will be keen to offer “greener” options, which have a smaller carbon footprint. Volatile organic compounds (VOCs) found in flooring materials, for example, can contribute to indoor air pollution.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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