The Philippines is expected to see a surge in DIY activities during the forecast period due to the increasing accessibility of online resources such as DIY vlogs on YouTube, which is helping people to become more knowledgeable about simple home projects. The trend towards DIY is likely to be reinforced by the shift towards remote work arrangements, which became established during the COVID-19 crisis and are expected to be a permanent feature of the operations of many businesses, at least part of the time.
As the Philippines undergoes industrialisation and urbanisation, floor covering is expected to record substantial growth, primarily driven by the construction industry. This growth is anticipated to result from the rising number of multi-storey residential buildings and condominiums in urban areas.
In the forecast period, wallpaper is expected to struggle to attract consumers in the Philippines. This trend is primarily due to the widespread availability of paint, which is an accessible option for consumers across various economic segments.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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