Home Improvement in Italy

June 2024
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Home Improvement industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Improvement industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Improvement in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Improvement in Italy?
  • Which are the leading brands in Home Improvement in Italy?
  • How are products distributed in Home Improvement in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Home Improvement in Italy - Category analysis

KEY DATA FINDINGS

Italy’s ‘Superbonus’ scheme continues to benefit home improvement but challenging economy limits growth
Home paint benefits from being an affordable and accessible way to make home improvements
DIY trend drives sales of hand tools in Italy
Sales of home improvement set to decline as government rebates drop
E-commerce set to thrive as consumers become more accustomed to the benefits of online shopping
Home improvement market set to evolve as Italians adopt new lifestyles and preferences
Table 1 Sales of Home Improvement by Category: Value 2018-2023
Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028

Home and Garden in Italy - Industry Overview

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Home Improvement

  • Bathroom and Sanitaryware
    • Carpets
    • Floor Tiles
    • Wooden Flooring
    • Other Floor Covering
  • Hand Tools
  • Hardware
    • Lacquer and Varnish
    • Decorative Paint
  • Kitchen Sinks
      • Corded Drills
      • Cordless Drills
      • Other Corded Power Tools
      • Other Cordless Power Tools
    • Power Tool Accessories
    • Wall Tiles
    • Wallpaper
  • Other Home Improvement

Home Improvement

Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Improvement research and analysis database.

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