In the United Arab Emirates, residents have started seeking specific benefits when selecting home paint, particularly emphasising durability to withstand the region's harsh climate conditions. To meet this demand, leading brand Jotun introduced innovative solutions to its premium Jotashield range of exterior paint.
In the United Arab Emirates, innovation is at the forefront of brands' efforts to offer enhanced convenience and specific benefits to customers across various sectors. Even in seemingly simple products such as wallpaper, innovation is taking centre stage, driven by the local market's commitment to advancement.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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