Companies anticipate that, over the forecast period, decorative paint, and lacquer and varnish, will see a noticeable shift towards high-quality premium products. Consumers are expected to opt for more durable and aesthetically pleasing options, as well as products which claim to be better for the environment.
Over the forecast period, chained retailers like Dedeman, Leroy Merlin, and MAM Bricolaj will likely continue to expand their store networks, while e-commerce will become an increasingly relevant channel for carpets, tiles, and other flooring. To remain competitive retailers will likely look to improve and expand their range of online services as well as shortening delivery timeframes and offering more collection and delivery options.
In the short term, inflation expected to remain high, especially in the early years of the forecast period, albeit being more stable than in 2022 and 2023. Most consumers will therefore likely remain relatively price sensitive when choosing home improvement products.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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