In 2023, Argentina saw significant shifts in packaging trends across various industries, driven by factors such as cost-efficiency, convenience and sustainability. Flexible plastic continues to dominate fresh milk packaging due to its affordability and durability, with brands like La Serenísima using it to meet the demands of health-conscious consumers.
In 2023, Argentina's packaging landscape evolved towards convenience, sustainability and enhanced functionality. Smaller pack sizes were gaining popularity in beauty and personal care, particularly in sun care and moisturisers, offering a balance between affordability, portability and reduced plastic usage, appealing to eco-conscious consumers.
Flexible plastic has solidified its position as the preferred packaging type for fresh milk in Argentina, gaining more share in 2023. This trend can largely be attributed to its cost-effectiveness compared to alternatives like brick liquid cartons.
PET bottles have maintained their dominance in the packaging of soft drinks in Argentina. The popularity of PET bottles can be attributed to their affordability, durability and convenience compared to alternatives like glass bottles, which incur higher logistical and transportation costs, and metal beverage cans, which lack resealable closures, making them less practical for on-the-go consumption.
Traditionally, glass bottles was the leading pack type for beer in Argentina. Glass bottles have excellent barrier properties that protect the contents of the product from external factors such as moisture, air and light and help to maintain the beer's carbonation, while preventing oxidation.
In 2023, Argentina experienced a notable decline in the use of speciality cosmetic containers within beauty and personal care packaging, particularly for skin care and colour cosmetics such as lipsticks or powder. Economic instability, marked by high inflation and diminishing consumer purchasing power, has resulted in reduced spending on non-essential luxury items, including premium beauty products.
HDPE bottles remain the leading pack type in home care in Argentina, thanks to their durability, chemical resistance and cost-effectiveness. The robust construction of HDPE bottles is particularly well-suited for storing a wide range of cleaning agents and household chemicals, ensuring both safety and product integrity.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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