In 2023, India's packaging landscape, in addition to a continued focus on consumer convenience and innovation, was also seeing an increasingly sustainable packaging approach. Although PET bottles continue to dominate soft drinks sales, metal beverage cans were continuing to record strong growth in this industry, particularly in the energy drinks and carbonates categories, thanks to their recyclability, fast-chilling properties, and convenience for busy, on-the-go consumers.
In 2023, India's packaging market saw a strong shift towards sustainable materials and convenience-driven solutions. Glass jars gained traction in personal care packaging, particularly for anti-agers and moisturisers, due to their durability, eco-friendliness and premium appeal, resonating with consumers prioritising sustainability and quality, especially in urban areas.
Ketchup packaging has been recording solid growth in India in recent years, which is expected to continue over the forecast period. However, the notable shift seen in the review period is set to continue, with plastic pouches, which already account for the most significant packaging unit volumes within ketchup, continuing to take share from glass bottles.
Although metal beverage cans still only account for a small portion of packaging unit volumes in India’s soft drinks market, which is largely dominated by PET bottles, they have been recording dynamic growth in recent years. A significant factor behind this growth is the booming energy drinks category, where metal cans are the preferred packaging option.
PET bottles are seeing increasing application in the packaging of spirits like brandy, cognac, fortified wine, vermouth and other liquors in India. This shift is largely due to the affordability, lightweight nature and durability of PET bottles, which make them ideal for a market characterised by vast distribution networks that span both urban centres and remote rural areas.
Squeezable plastic tubes have become increasingly popular in India in 2023 for packaging a range of personal care products, including body wash/shower gel, hair colourants, face masks, foundation, concealers, hand care and styling agents. These tubes offer numerous advantages, such as portability, ease of use and the ability to preserve product freshness through controlled dispensing.
While flexible plastic and flexible paper continue to be the main pack types in hand dishwashing in India, plastic pouches continued to gain share in 2023 due to their convenience and practicality. Designed for easy handling and dispensing, these pouches offer additional benefits, such as resealable closures, which help to maintain product freshness and protect against external factors like moisture and air.
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Understand the latest market trends and future growth opportunities for the Packaging industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Packaging
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