In 2023, Colombian consumers showed a strong preference for sustainable, convenient packaging, influenced by rising environmental awareness, economic considerations, and the growth of e-commerce. These trends have increased demand across packaging types, including flexible plastic for portability, biodegradable alternatives to replace single-use plastics, and durable materials suited for online retail.
In 2023, glass bottles continued to dominate in Colombia's alcoholic drinks market, especially in beer, where they are strongly associated with premium quality and freshness. Local consumers view glass packaging as a mark of high quality, and popular local brands capitalise on this preference by using glass for most of their products.
The Colombian food industry has undergone several shifts, driven by consumer preferences and sustainability concerns. Flexible plastic remains a popular choice for various products, offering convenience, durability and resealability.
PET bottles remain the dominant choice for soft drinks in Colombia, driven by their durability, lightweight nature and recyclability. Brands like Agua Cristal are leading the way in sustainability by using recycled PET materials.
In 2023, the glass bottle solidified its position as the leading pack type for alcoholic drinks in Colombia, gaining further volume share, particularly in beer, other spirits and fortified wine and vermouth. Colombians have a longstanding cultural affinity with glass packaging, viewing it as a sign of quality and freshness.
Squeezable plastic tubes have remained the leading packaging choice in Colombia's beauty and personal care industry due to their practicality and versatility. Their precise dispensing and minimal waste appeal to consumers, making them ideal for products like baby care items, skin care, and hair care.
The home care market has seen a shift in packaging preferences, driven by factors such as cost-effectiveness, convenience and sustainability. Metal tins are the most popular pack type in polishes, gaining share from rigid plastic options due to their durability, recyclability and ability to preserve product quality.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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