The French packaging industry in 2023 has seen notable shifts, largely driven by evolving consumer preferences, sustainability trends and increasing regulatory requirements. Brands are continuously adopting eco-friendly packaging solutions, motivated by environmental concerns and changing consumer demands.
In 2023, the French packaging industry was characterised by a strong shift towards consumer-centric innovation and a heightened emphasis on sustainability. In the food industry, for example, packaging solutions that cater to health-conscious choices and convenience have gained traction.
The shelf stable seafood category in France saw significant growth during the COVID-19 pandemic, with consumers stockpiling products due to their long shelf life and convenience for home-cooked meals. This demand boosted unit volumes across all packaging formats, particularly metal food cans, which remain the dominant choice.
Leading juice brands or lines in France, including Tropicana and Carrefour, are increasingly adopting PET bottles for their products. This shift is driven by the lightweight and durable nature of PET, making it convenient for consumers on the go, along with its recyclability and ability to extend product shelf life.
In 2023, consumer preferences in France were continuing to shift towards smaller, more convenient pack sizes, particularly in the brandy, cognac and non/low alcohol beer categories. In brandy/cognac, 200ml bottles have been gained share, becoming a popular choice for more consumers.
HDPE bottles and folding cartons are the most popular packaging choices for beauty and personal care products in France, thanks to their versatility, branding potential and sustainability. These pack types offer robust protection, customisable designs and ample space for branding and regulatory compliance, all while meeting growing eco-friendly demands.
Sustainability has become a central priority for all businesses in the home care industry, with each company defining its own goals and strategies. This widespread commitment to eco-friendly practices is making it harder for dedicated eco brands to stand out and justify premium pricing.
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Understand the latest market trends and future growth opportunities for the Packaging industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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