China's packaging market has seen notable developments across various industries, driven by changing consumer preferences and industry dynamics. Metal beverage cans have been gaining popularity in alcoholic drinks packaging, especially in beer and RTDs.
Flexible plastic packaging continued to dominate in confectionery, thanks to its lightweight and adaptable nature, which aligns with the demand for on-the-go consumption among urban consumers. This packaging type also offers strong barrier properties that protect products from moisture, air and light, preserving freshness and extending shelf life, while its versatility allows for creative designs that enhance product appeal on retail shelves.
In 2023, shaped liquid cartons continued to be a popular pack type in the dairy category in China, thanks to their versatility, convenience and strong branding potential. As a key packaging type within the category, these cartons are favoured for their easy handling, pouring and storage, making them particularly appealing to busy urban consumers.
In 2023, PET bottles continued to lead the soft drinks packaging market in China, with packaging unit volumes showing steady growth. This trend is expected to persist in the coming years due to the ease and cost-effectiveness of manufacturing PET bottles, as well as their advantages in stacking, storage and transportation.
In 2023, kegs recorded a notable increase in usage in the foodservice channel for alcoholic drinks packaging in China, particularly for lager. Kegs offer significant cost-efficiency to bars, restaurants and similar establishments by enabling bulk purchasing and the reduction of packaging waste.
In 2023, oral care continued to be the leading beauty and personal care packaging category in China, based on retail unit volumes. Key packaging formats in this category include squeezable plastic tubes, folding cartons, and blister and strip packs.
Folding cartons are the dominant packaging in home insecticides in China and are expected to maintain this position in the years to come. They are favoured for their cost-effective production and lightweight nature, providing economical packaging, while ensuring product protection.
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Understand the latest market trends and future growth opportunities for the Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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