The packaging market in Singapore is seeing significant developments, driven by consumer preferences for convenience, sustainability and product integrity. Flexible plastic, the dominant pack type in cheese, continues to gain share in this category, attributed to its versatility and superior product protection against moisture and air.
The alcoholic drinks industry is seeing a shift towards premium products as brands focus on delivering quality over quantity. This trend is particularly evident among younger consumers, who are increasingly inclined to drink less, but are willing to invest in higher-quality beverages.
In 2023, flexible plastic remained the leading packaging type for chilled and frozen meat and seafood in Singapore, driven by its practicality, durability and adaptability. This packaging solution provides excellent protection for products, preserving their freshness and flavour by acting as a barrier against external factors such as moisture and air.
In Singapore, bottled water has been gaining share in soft drinks sales over the review period, as shown by a 2023 study by the United Nations University’s Institute for Water, Environment and Health, which ranked the city-state first in per capita bottled water consumption. This high consumption is attributed to factors such as convenience, accessibility and cost-effectiveness.
As the packaging unit volumes used for alcoholic beverages in the foodservice channel continued to see strong growth post-pandemic in Singapore in 2023, kegs also continued setting the pace with another dynamic performance in this year. This growth is primarily attributed to the cost-effectiveness and sustainability benefits associated with kegs.
While 100ml and 160ml packs remain the leading sizes in oral care in Singapore, there has been strong growth in the popularity of the 50ml and 120ml sizes in recent years. This shift towards smaller pack sizes is largely influenced by consumer preferences for convenience, affordability and portability.
Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry strategies.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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