In 2023, packaging in Brazil was seeing growth and innovation across various industries, such as food and beverages, beauty and personal care, home care, and hot drinks. Food packaging continued to see flexible packaging dominating, with metal food cans also seeing something of a resurgence in recent years, driven by consumer preferences for products with longer shelf lives and convenient storage solutions.
The Brazilian packaging industry was experiencing the emergence of several key trends in 2023. Firstly, sustainability continues to be a dominant force, with companies adopting eco-friendly packaging solutions and promoting recyclable materials.
Processed fruit and vegetables is dominated by shelf stable fruit and vegetables, which is, in turn, dominated by shelf stable vegetables. With metal food cans the dominant pack type in all shelf stable food categories, they are therefore also the preferred pack type for overall processed fruit and vegetables in Brazil.
In 2023, flexible packaging solidified its position as the dominant pack type in coffee, Brazil's largest hot drinks category. This trend is anticipated to continue throughout the forecast period, with flexible packaging continuing to gain traction in the hot drinks market due to its affordability, durability and convenience, compared to rigid plastic alternatives.
In 2023, beer continued to dominate the alcoholic drinks packaging market in Brazil, with metal beverage cans and glass bottles competing head-to-head in the lager category. Metal cans remained the leading packaging choice for domestic lager, accounting for nearly 90% of retail unit volumes.
In 2023, the bath and shower care category in Brazil saw significant advancements in sustainable packaging. Radox introduced refillable PET bottles made from 50% post-consumer recycled (PCR) plastic, significantly reducing environmental impact.
In Brazil, home care companies are increasingly focusing on promoting their recyclable packaging to consumers. The containers used for cleaning products are primarily made from various materials, with plastic being the most common due to its ability to preserve products for extended periods.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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