In 2023, several key trends were shaping the packaging market in the Philippines, driven by consumer convenience, cost-effectiveness and sustainability. The increasing use of squeezable plastic tubes in conditioners and treatments highlights the growing demand for practical and user-friendly packaging.
Among the notable packaging trends being seen in the Philippines in 2023 was flexible plastic packaging continuing to gain share in bar soap due to its numerous advantages. This pack type is primarily used by brands that target soaps at the masses and offer them at a lower-than-average price.
In 2023, HDPE bottles gained pack type share from glass bottles in chili sauces in the Philippines, primarily due to their durability and cost-effectiveness. Glass bottles are prone to breakage during transportation and storage, which can lead to increased costs and product loss.
PET bottles is the most popular pack type in the soft drinks industry in the Philippines. One of the key reasons for this is affordability.
In 2023, folding cartons saw an increase in total packaging retail volumes in whiskies in the Philippines, due to the use of this pack type as secondary packaging to give a premium presentation to brands, and due to the versatility they provide. These cartons allow brands to showcase intricate designs and branding, enhancing the appeal of products, especially those for gifting, and special editions.
While flexible plastic remains the main pack type in this category, squeezable plastic tubes have been gaining share in the packaging of conditioners and treatments in the Philippines over the review period due to their alignment with the fast-paced, convenience-orientated lifestyle of local consumers. These tubes allow for easy and precise dispensing, minimising wastage and making them ideal for quick and efficient use.
Metal tins, already the leading pack type in this category, continued to gain share from blister and strip packs in car air fresheners as they are easier to stack and improve the functionality of the products. They come in compact and smarter shapes that are aesthetically pleasing.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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