A few major trends are currently shaping packaging in Saudi Arabia, mainly focused on sustainability and environmentally-friendly practices. There is a significant shift towards sustainable packaging materials, including biodegradable and compostable options.
One of the key trends for 2023 in Saudi Arabia was increasing consumer preference for minimalistic packaging, which focuses on waste reduction, while ensuring that the product is secure. Consumers in Saudi Arabia are now favouring lightweight and space-optimised packaging that contributes to lower environmental impact rather than packaging that focuses on attractiveness and design at the cost of higher environmental impact.
Flexible plastic is the leading pack type for processed meat in Saudi Arabia due to a number of advantages it offers. It provides excellent protection against contamination, extending shelf life, while maintaining freshness, and is cost-effective.
The introduction of the excise tax on sugar-sweetened beverages in Saudi Arabia, which came into effect from 1 December 2019, has had a notable influence on beverage companies' packaging strategies, particularly evident in the sizes of packs utilised by brand owners. Major carbonates players have shifted towards smaller pack sizes, with these pack sizes seeing increasing consumption.
Given that drinking alcohol is strictly prohibited in Saudi Arabia, with a ban on the sale and consumption of alcohol under Islamic Sharia law, there is no production or importation of alcoholic drinks with an ABV of more than 0% in the country, meaning non-alcoholic beer is the only category with a presence in alcoholic drinks packaging. Carlsberg, with its Moussy and Holsten brands, and Aujan Industries, with its Barbican brand, are the dominant players in non-alcoholic beer.
Small pack sizes like 75ml, 120ml, 125ml or 135ml account for the majority of bath and shower packaging in Saudi Arabia. Small sizes facilitate on-the-go usage as they are convenient to store, carry and use.
After recording declining unit volumes in 2021 and 2022, folding cartons returned to seeing positive growth in home care in 2023. This is the main pack type in this industry, mainly due to their extensive use in laundry detergents, and, more specifically, powder detergents.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!