Whether they have disinfectant properties or not, the growing trend of migration to refill packs – mainly plastic pouches - will continue in the forecast period. The weight of trigger spray bottles in volume sales of products typically used to clean small surface areas, namely kitchen cleaners, bathroom cleaners, and window/glass cleaners, fell in 2023 and will continue decreasing in the upcoming years.
Task-specific surface care products, such as bathroom cleaners, generally face competition from less expensive alternatives, such as bleach or multi-purpose cleaners. Scouring agents also face the same problem, which is limiting the category's development.
As of 2023, multi-purpose cleaners is the biggest category in overall surface care in terms of market value. Its strength stems from its versatility, its relatively low price and its wide availability across all retail channels throughout Argentina.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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