High concerns over health and wellbeing and hygiene and consumers' attachment to their homes are likely to be reflected in a positive performance by surface care in the forecast period. With Romanian consumers leading increasingly hectic lifestyles, the need for cleaning efficiency to save time and the satisfaction of achieving the desired results are factors that influence both purchasing decisions and engender customer loyalty.
Ergonomic and sustainability are anticipated to be key features demanded by Romanian consumers in the forecast period. Since local consumers are increasingly knowledgeable about surface care, they are exhibiting more sophisticated demands.
Oven cleaners and home care disinfectants are projected to see the highest retail volume CAGRs over the forecast period. These products are relatively new and retain large room for growth.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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