Sustainability is an increasingly important issue for a growing part of the Dutch consumer base. The main purchasing driver in surface care for most consumers is still cleaning efficiency, but this is starting to change for many despite price increases.
The forecast period will see a greater number and wider array of products being pushed through promotional campaigns. Many retailers, especially those in modern grocery channels, use home care products in order to attract customers to their store in the hope they'll buy their entire weekly shop there.
Floor cleaner growth has been driven by the increasing presence of hard floors in Dutch homes and the decline of carpeted houses. The forecast recovery of the housing market, with more transactions and more newbuilds, will accelerate the trend towards hard floors such as hardwood, parquet and tiles, for example, throughout the house, with consumers continuing to shift away from carpets.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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