While surface care is set to see positive growth in terms of both volume and value sales during the forecast period, more active development of the category will be hampered by parallel imports from Turkey - some of which are imported illegally.
The share of locally-produced products will expand throughout the forecast period, boosted by favourable prices compared to those of brands from international players. However, local brands will continue to suffer from relatively weak production capacity and as such will only enjoy significant influence in certain regions.
Russian brands within surface care in Kazakhstan may see increased share over the forecast period, with the likes of Grass (from TD Grass) rising in anti-grease solutions, bathroom cleaners and toilet cleaners, among others, thanks to their comparably low cost. Nonetheless, such brands will still only hold very small (insignificant) share relative to large international players.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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