Multipurpose cleaners are predicted to record solid growth across the forecast period, with consumers appreciating the cost-saving element and the convenience of buying one product for multiple uses. Ongoing innovations and product development towards effectiveness within multiple-purpose cleaners, will drive growth, with consumers looking for products that reduce cleaning time.
The need for home care disinfectants will continue to decline over the coming years. This will be the ongoing impact of the spike in sales seen during COVID-19, with a decline naturally following.
Window/glass cleaners are expected to see positive sales growth over the forecast period, thanks to the increasing availability of products with natural compositions. In addition, there is set to be a focus on more effectiveness in window/glass cleaners, which will drive sales.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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