Surface care will show promising growth over the forecast period in constant value (2023 prices) terms. Multi-purpose cleaners, in particular, are deemed necessary and will likely continue to be purchased irrespective of economic circumstances.
During the forecast period, manufacturers will attempt to reach out to previously untapped middle- and lower-income households through the introduction of smaller packaging formats, especially for multi-purpose cleaners. Economy brands and private labels will also continue to make inroads, in keeping with a growing demand among Moroccan households for entry-level cleaning products.
Demand for environmentally-friendly surface care remains low in Morocco at present, but consumer interest is building and this topic is likely to become a more pressing issue in the long term. Recyclable packaging is one of the most important considerations for individuals looking to reduce their carbon footprint.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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