As the economy improves, consumers will switch from multi-purpose cleaners to more targeted solutions that address specific cleaning needs. Among these specialised products, window/glass cleaners are projected to register the highest growth during the forecast period.
Lidl is poised to emerge as a serious competitor over the forecast period. The first Lidl store opened in 2022 and already its private label surface care brand W5 has gained a foothold.
Interest in environmentally-friendly surface care is slowly emerging in Estonia, although this trend is mainly driven by more affluent consumers, due to their higher-than-average unit prices. Over the forecast period, there will be increased visibility of surface care products with a greener positioning.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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