Home care disinfectants will lead volume sales growth throughout the forecast period, driven by increased focus on hygiene, particularly in light of ongoing global health concerns, and also by the specific need to clean and restoring war-damaged housing. Demand for disinfectants in regions affected by conflict or war is a result of the need and desire to sanitise and rehabilitate living spaces that may have been compromised during such events.
Floor cleaners will follow disinfectants in terms of volume sales growth rate during the forecast period, with growth supported by several factors. The increased amount of time local consumers are spending at home, as a result of remote work and changing lifestyles, has heightened the importance of maintaining clean living spaces.
Scouring agents will also show impressive volume sales growth during the forecast period. This will be partly driving by the persistently increasing emphasis on hygiene and cleanliness in light of global events and changing consumer preferences, leading to greater demand for effective cleaning solutions.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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