The immediate outlook for traditional and connected watches in France is positive due to consumers’ tendency to upgrade, while elevated inflation is set to continue pushing up prices, thereby driving higher value growth compared to volume. In addition to the return of tourists from Asia, particularly China, premium and luxury timepieces will benefit from purchases by affluent European and even local consumers – who are being increasingly targeted.
The second-hand market is both a threat and an opportunity for sales of high watches over the forecast period. For example, the main challenge for Rolex is the increasingly long waiting list from the time the customer places an order to receiving the piece.
Connected watches had been performing strongly up until 2022, when sales started to notably slow and stagnate in 2023. This category is suffering from a drop in demand for smartphones with which smart wearables are associated.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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