During the forecast period, the market for traditional and connected watches is expected to see a vastly improved performance in constant value terms (2023 prices). This will be partially driven by a shift towards local production, thanks to the role of the Indonesian government in encouraging the empowerment of small and medium-sized enterprises (SMEs), which will lead to more affordable unit prices.
Smart wearables can expect to see dynamic growth in Indonesia over the forecast period, underpinned by a rising demand amongst health-conscious consumers, who appreciate being able to monitor their heart rate, blood pressure, sleep cycle and other biometrics. Since the pandemic, the number of individuals engaged in sports and fitness activities has also grown significantly and many players are trying to tap into this opportunity.
E-commerce will continue to grow in significance as a distribution channel for connected watches during the review period. Internet access is widening in Indonesia, which has made online shopping more accessible to consumers living outside of the country’s largest cities.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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