With the declining population and the intense competition with smart wearables, traditional watches is likely to face difficulty maintaining its current level of volume sales in the market in the forecast period. Loyalty is one of the aspects that traditional watch brands are pursuing, finding opportunity in retaining, nurturing and generating new fans.
With the increasing demand for managing health, and consumers’ good relationship with smartphones, connected watches is set to observe healthy growth over the next five years. Digital activity watches and smart wearables will be the categories driving growth.
Inflation, the rising cost of raw materials, the weakened Japanese yen, increasing inbound tourist demand, and increasing resale values are all factors which are driving increases in the unit prices of traditional watches, especially high watches. Swiss watches saw price increases from before COVID-19, but the pandemic accelerated these.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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