Over the forecast period, recovering purchasing power and a growing emphasis on quality will benefit mid and high quartz and mechanical watches. As major brands increase their marketing investments in Romania, consumer awareness of these brands is likely to grow.
An anticipated surge in the performance of connected appliances over the forecast period will be driven by the continued interest of Romanians in leading a healthy lifestyle and engaging in sports. This trend will likely be further fuelled by the emergence of private labels from appliances and electronics specialists, which are projected to target primarily price-conscious consumers.
Looking ahead, jewellery and watch specialists is expected to retain dominance of sales of traditional and connected watches in Romania. However, this channel will continue to lose ground to both e-commerce and appliance and electronics specialists, the latter benefitting from ongoing digitalisation and connectivity.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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