When it comes to traditional watches, consumers are constantly seeking limited-edition products. Despite the tough economy, some people are willing to spend on limited-edition traditional watches.
The Swatch Group (South Africa) (Pty) Ltd is set to maintain its leading position in traditional watches in South Africa in value terms in 2023, and this is also likely to remain the situation in the forecast period. Affluent consumers in South Africa continue to favour the various brands that The Swatch Group offers, which include Swatch, Tissot, Omega, Longines, Breguet, Rado, and Blancpain.
More consumers are becoming aware of the potential for environmental damage from the production of watches. Consumers are therefore aligning themselves with brands that operate sustainable procedures and highlight these in their campaigns.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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