In 2023, Huawei introduced its Watch GT4 series in Turkey, blending chic design with technological innovation to cater to fashion-forward trends among customers. Xiaomi also joined the league by unveiling the Black Shark S1 smartwatch.
The trajectory of online sales is projected to maintain its rapid development, indicating a growing preference among customers for the convenience of shopping through their preferred digital channels. Notably, there has been a noticeable increase in the percentage of male customers engaging in online shopping, underscoring the broadening appeal and accessibility of online retail platforms.
While traditional watches continue to retain a steady consumer base, the integration of Apple's ecosystem across devices such as the iPhone and iPad positions the Apple Watch as a leading choice. Smartwatches, particularly the Apple Watch, are expected to further dominate the area, particularly among younger buyers inclined towards tech-savvy devices.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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