Following the trends of 2022, a more pronounced shift in watch preferences began to surface in 2023. Traditional timepieces, long revered for their intricate craftsmanship and aesthetic appeal, found themselves contending with innovative models integrating cutting-edge digital functionalities.
In 2023, sustainability became a pivotal theme in German watchmaking. Beyond merely incorporating eco-friendly materials, the industry witnessed groundbreaking innovations, emphasising manufacturers’ commitment to a greener future.
Historically, quartz watches were hailed as innovative, primarily known for their precision in timekeeping. As technology and designs have advanced, these watches have seamlessly integrated a sophisticated blend of traditional charm and modern functionalities.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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