The distribution landscape for traditional and connected watches is set to remain polarised over the forecast period. On the one hand, although traditional jewellery and watch specialists will continue to be the primary distribution channel for traditional watches at the expense of retail e-commerce, the latter is expected to gain ever greater share in connected watches in the coming years.
Growing awareness of the importance of physical activity among Polish consumers, coupled with busy lifestyles, is driving the demand for devices like hybrid watches, which blend the timeless aesthetics of traditional watches with the advanced technology of activity trackers.
The rise in popularity of athleisure and sports-inspired apparel post-COVID-19 is also expected to drive the demand for connected watches. These devices offer a variety of health-related features conveniently located on the wrist, appealing to fitness enthusiasts and aiding them in setting and achieving their wellness goals.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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