Over the forecast period, the traditional watches segment is expected see growth in terms of both value and volume, with mechanical watches set to register the best performance. Traditional watches are expected to continue to perform well online as strong brands generate trust amongst consumers.
Considering the rising demand for the major high traditional watches brands, and the fact that this demand cannot always be easily satisfied, some large players are increasingly supporting the pre-owned watches market. For example, Rolex launched the Rolex Certified Pre-Owned initiative, which allows customers to purchase used Rolex watches from official sellers, guaranteeing authenticity and high quality through the Rolex Certified Pre-Owned seal and two year international warranty.
When consumers are considering purchasing a watch, the most important factors are the design, the brand and the price. Italian consumers are expected to continue to favour the major brands for mechanical watches, quartz analogue watches and quartz digital watches during the forecast period.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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