Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the pandemic era, when out-of-home spending was curbed and, instead, people made the best of their home environments while confined.
One notable trend within Argentina's home and garden sector is the increasing demand for indoor plants, driven by rising health awareness in relation to nature and lifestyle trends. This trend is particularly evident in urban areas, where space constraints and a desire to bring nature indoors have fuelled the popularity of indoor greenery.
Home are garden is a fragmented category in Argentina, with Sinteplast (Sinteplast SA) and Tersuave (Disal SA) as the overall category leaders. Sinteplast also leads home improvement and gardening, home paint, lacquer and varnish, and decorative paint.
Retailing developments in Argentina's home and garden sector are poised to undergo significant transformations in the coming years, driven by technological advancements and changing consumer preferences. One notable trend is the growing prominence of e-commerce platforms and digital channels as key retailing avenues for home and garden products.
The home and garden sector in Argentina is poised for continued evolution and adaptation to meet the changing needs and preferences of consumers over the forecast period. One prominent trend expected to shape the future of the industry is the growing emphasis on sustainability and eco-friendliness across all product categories.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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