Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19 pandemic and the war in Ukraine.
Indoor plants have become a key element in interior design trends, with many homeowners seeking to incorporate greenery in their homes to create a relaxing, natural environment. As such, the aesthetic appeal of indoor plants, along with their ability to purify indoor air, contributed to their increased popularity in 2023.
Thailand's home and garden market remained highly fragmented in 2023, with a huge number of companies vying for share. Local retailers such as Index Living Mall and SB Furniture were prominent players, offering a wide range of home furnishings, from furniture to decorative items, at competitive prices.
Physical retailers, notably, home products specialists, continued to dominate sales in 2023, largely because consumers wanted to see, touch, and experience products before making a purchase. This was especially true in the case of high value categories, such as sitting furniture or beds.
The market for home and garden in Thailand is expected to see only modest growth in constant value terms (at 2023 prices) over the forecast period. While inflationary pressures are expected to wane, thanks to an anticipated drop in energy prices, consumers will continue to be price sensitive for an extended period, and so promotions and discounting will remain important.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!