A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in gardening, home improvement and homewares.
The shrinking size of living space was a major trend that influenced Mexico’s home and garden market in 2023. The growth of the construction market in the country was driven largely by vertical construction projects, such as apartment buildings, in urban areas to cater to the growing demand from young professionals.
The competitive landscape in home and garden in Mexico remained highly fragmented, with a large number of domestic and international players operating in the industry at the end of the review period. In addition, many smaller local players and independent retailers catered to specific niches within home and garden.
The development of sales through retail e-commerce continued in 2023, remaining significantly elevated as compared to the period before the COVID-19 crisis. The online channel is growing in importance across home and garden categories as consumers increasingly seek convenience.
Over the forecast period, expectations of continued economic growth, as well as real income growth due to low unemployment, are expected to continue to exert a positive impact on consumers’ spending within home and garden in Mexico. In 2023, growth in the home and garden market was tempered by consumers returning to offline work practices and busy lives, and therefore spending less time within their homes.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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