Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list prices which subsequently discouraged consumers from making non-essential purchases.
Declining purchasing power, economic uncertainty, and elevated inflation were major influences on the performance of home and garden in 2023 with many consumers focusing on their essential needs and daily necessities. As food and energy prices soared Italy came under the cloud of a cost of living crisis which inevitably put pressure on sales within home and garden.
The competitive landscape within home and garden in Italy is highly fragmented, yet brand loyalty still plays a crucial role among Italian consumers. Recognising the importance of brand reputation, companies continuously innovate to remain relevant and appealing.
E-commerce is gaining significant traction in Italy's home and garden market, driven by the need for cheaper options among price-sensitive customers amidst shrinking purchasing power. Online platforms offer the advantage of being able to compare prices from the comfort of your home, thereby enabling consumers to quickly find the best deals.
Home and garden in Italy is projected to see a decline in sales in value terms (at constant 2023 prices) over the forecast period with this being linked to several factors. The ongoing economic crisis and rising inflation have significantly constrained consumer spending power, leading to reduced expenditure on non-essential items.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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