In 2023, home and garden in the US saw sales decline in current value terms, grappling with challenges stemming from various economic factors. The industry faced significant setbacks, witnessing declines in new orders, production output, and inventory levels.
In 2023, home and garden in the US witnessed significant shifts, driven by consumer preferences and broader societal trends. The “grow your own food” trend led to a surge in sales of seeds, as individuals increasingly sought to cultivate traditional crops such as cowpeas, cassava, and millets, aligning with a growing emphasis on self-sufficiency and sustainability.
Amongst all the brands in home and garden in the US, Ashley from Ashley Furniture Industries Inc, the leading player in home furnishings in 2023, stands out, undergoing a successful rebranding effort to modernise the shopping experience and attract a younger demographic. Its focus on trend-forward designs, combined with budget-friendly pricing and innovative technology, such as virtual room design services, solidifies its position as a top choice for consumers.
Amidst an overall industry decline, e-commerce experienced a downturn in 2023, seeing a slight share correction after pandemic-induced growth. Consumers increasingly research online, but many prefer physical store visits for kitchen products.
Home and garden in the US is expected to show stabilisation and a return to moderate current value growth in the forecast period, in parallel with the recovery of the housing market and increasing disposable incomes and savings. However, with inflation, and continued pressure on disposable incomes for many, the trend of buying second-hand is expected to gain further traction.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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