Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate and housing markets weakened demand for home and garden products in 2023.
With price increases exerting pressure on consumers’ disposable incomes in 2023, demand for large-ticket items weakened, leading to an emphasis on small-ticket purchases across various home and garden subcategories. Furthermore, Spanish consumers opted to trade down when buying home and garden products, choosing to beautify their homes while sticking to tighter budgets.
In Spain’s highly fragmented home and garden landscape, Ikea Ibérica SA maintained its prominent lead in 2023, expanding its value share due to its strength in both home furnishings and homewares. Retail players Zara and H&M continued to gain value share, with their presence felt in textiles, hand tools and gardening equipment.
Retail e-commerce continued its post-pandemic expansion in Spain’s home and garden category in 2023, albeit at a slower pace given the general contraction of the housing market. While the growth of e-commerce channel was marginal in gardening, it has gained significant share in home furnishings, home improvement and homewares.
Following the marginal current value growth witnessed by home and garden in 2023, the short-term prospects are somewhat lacklustre. The recovery of Spain’s housing and construction markets, which are anticipated to improve from the second half of 2024, should foster the recovery of home and garden from 2025 onwards.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!