Home and Garden in South Korea

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in South Korea?
  • Which are the leading brands in Home and Garden in South Korea?
  • How are products distributed in Home and Garden in South Korea?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Home and Garden in South Korea

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Home Improvement in South Korea

KEY DATA FINDINGS

Preference for functionality boosts growth in bathroom and sanitaryware
Decorative paint increases in 2023 due to a rise in DIY projects
Increased demand for stylish flooring leads to continued growth for floor covering
Hardware forecast to see dynamic growth in South Korea due to growth via retail e-commerce
Hand tools set to grow over the forecast period due to increasing urbanisation
Table 10 Sales of Home Improvement by Category: Value 2018-2023
Table 11 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 13 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 14 Distribution of Home Improvement by Format: % Value 2018-2023
Table 15 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028

Gardening in South Korea

KEY DATA FINDINGS

Gardening equipment grows in 2023 as gardening becomes popular as a recreational activity
Power tools are increasingly popular amongst South Koreans as they offer convenience
Lawn mowers sees growth in 2023 due to suburbanisation in South Korea
Pots and planters set to grow over the forecast period due to their practicality
Increased urban gardening expected to drive growth in horticulture
Table 17 Sales of Gardening by Category: Value 2018-2023
Table 18 Sales of Gardening by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Gardening: % Value 2019-2023
Table 20 LBN Brand Shares of Gardening: % Value 2020-2023
Table 21 Distribution of Gardening by Format: % Value 2018-2023
Table 22 Forecast Sales of Gardening by Category: Value 2023-2028
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2023-2028

Homewares in South Korea

KEY DATA FINDINGS

Dinnerware faces decline in 2023 as consumers opt to dine out
As consumers opt for durable items, food storage sees a decline
Shifting consumer habits lead to a decline for kitchen utensils
Shift to convenient lifestyles set to limit growth in beverageware
Ovenware forecast to struggle to achieve growth as consumers opt for convenience
Table 24 Sales of Homewares by Category: Value 2018-2023
Table 25 Sales of Homewares by Category: % Value Growth 2018-2023
Table 26 Sales of Homewares by Material: % Value 2018-2023
Table 27 NBO Company Shares of Homewares: % Value 2019-2023
Table 28 LBN Brand Shares of Homewares: % Value 2020-2023
Table 29 Distribution of Homewares by Format: % Value 2018-2023
Table 30 Forecast Sales of Homewares by Category: Value 2023-2028
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2023-2028

Home Furnishings in South Korea

KEY DATA FINDINGS

Barbecues grows as consumers opt for outdoor living products due to shrinking living spaces
Demand for multipurpose furniture leads to growth for sofa beds in South Korea
Rise in time spent at home leads to growth in demand for outdoor furniture
Preference for comfortable mattresses and beds with storage to aid the growth of home furnishings
Cultural preference for Korean barbecue to lead to growth in demand for charcoal barbecue sets
Table 32 Sales of Home Furnishings by Category: Value 2018-2023
Table 33 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 35 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 36 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 37 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 38 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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