Sales of home and garden products remained strong in Malaysia in current value terms in 2023. However, this was primarily due to inflation, which led to higher prices, boosting overall value sales.
The rise of multifunctional home and garden products in Malaysia significantly boosted value sales in 2023, driven by the growing preference for versatile and space-saving solutions. As urban living spaces become more compact, products that serve multiple purposes have gained popularity, such as furniture with built-in storage, garden tools that double as decorative items, and smart home devices that integrate with various home systems.
Well-known brands remained the top players in home and garden in 2023, primarily owing to their established reputation and popularity among consumers. For instance, in gardening, Kean Beng Lee was the top player, owing to the popularity of its flagship brand Baba, which has a wide portfolio of gardening products.
Home products specialists remains the primary channel for home and garden products in Malaysia. This is due to the focused expertise, extensive product variety, and tailored customer service offered in these stores.
Home and garden is projected to see steady growth in value terms (at constant 2023 prices) over the forecast period. Sales should benefit from increasing urbanisation, and a growing interest in home improvement and gardening activities.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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