The mass segment will continue to account for the lion’s share of total beauty and personal care current value sales in Algeria over the forecast period. Together with the fact that the majority of people in the country live on relatively low incomes, the likelihood that elevated inflationary pressures will continue to drive up unit prices and depress purchasing power among the population in the short-to-medium term should ensure the value shares claimed by mass products in most of the main market categories increase slightly or only decline marginally.
Sun care is among the areas of the Algerian beauty and personal care market where the mass segment is projected to register the largest value share gain over the forecast period. This is because more consumers are now starting to use sun care products all year round rather than only during the summer months as they become better educated about how exposure to UV rays can increase the risk of skin cancer, skin ageing and related conditions.
The ongoing modernisation of Algeria’s retailing landscape will continue to have a positive influence on the performance of mass beauty and personal care over the forecast period. Most notably, volume and current value sales will be buoyed by the rising penetration of the e-commerce channel and the further expansion of major supermarkets and hypermarkets chains offering extensive assortments, competitive prices and frequent discount promotions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!