Korean culture (K-culture) has been rising in popularity in Peru, and this is also reflected in beauty and personal care in both skin care and colour cosmetics. It is thus expected that a growing number of Korean brands will be launched in Peru over the forecast period, alongside the growth in specialised stores such as Asian Shop.
The combination of an economic slowdown and an increasingly unstable political scenario has motivated consumers to become conservative with their expenditure. As a consequence, there is a tendency to shift away from more expensive brands, creating opportunities for private label expansion.
In line with the ingredient-led beauty trend, mass brands are continuously innovating by incorporating premium ingredients into their products. They aim to highlight ingredients and formulas which were previously associated only with dermocosmetics brands, and this trend is set to continue apace.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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