Mass beauty and personal care brands have been innovatively expanding their advertising strategies to engage with customers in novel ways. For example, Ricitos de Oro (Laboratorios Grisi Hermanos SA de CV), the baby and child-specific brand, ventured into the digital realm by launching a video game on its website, offering cash prizes for daily high scorers, thereby boosting brand loyalty through interactive experiences.
According to Euromonitor's Voice of the Consumer: Digital Survey, the percentage of TikTok users in Mexico who use this social network multiple times per day increased from 61% in 2022 to 65.3% in 2023, reflecting its growing influence as a primary research tool for younger audiences, often labelled as "the new Google".
E-commerce in Mexico continues to grow, despite still only holding a relatively small channel share compared to the stronger distribution channels. Indeed, according to a study by the Mexican Association of Online Sales (AMVO), Mexico ranked number one globally in e-commerce growth.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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