Mass beauty and personal care will continue to see healthy growth in constant value terms (2023 prices) in Indonesia during the forecast period. This is partly due to the fact that the majority of consumers can be found within the lower-to-middle-income segments, which fits with the category’s pricing model.
The Israel-Hamas war is likely to continue to have an impact on the competitive landscape for mass beauty and the personal care in Indonesia, moving forward. In the context of the widespread boycotting of multinational companies, players are seeking to take remedial action to prevent a further dent in sales.
The conscious beauty trend which advocates making more mindful and ethical choices when it comes to beauty and personal care products, is expected to impact the category, moving forward. Not only will players look to introduce more sustainable products, but customers too will seek out products that are manufactured in line with eco-friendly practices.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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